Seth Godin, si ! En lançant une plateforme, Brands in public, qui agrège pour chaque marque tout le contenu disponible sur le web (twitter, blogs, youtube, google trends ...). Il suffit alors à la marque d'écouter et d'agir si bads buzz. Un hub intelligent et malin ! Que Google va aimer. Et les marques ?
"You can't control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time." Seth Godin








Laisser un commentaire